How To Increase Employee Engagement with Video

In the world of digital marketing, it’s no secret: Video content continues to reign supreme over all other forms of media. According to a few reports published on the wild Internet, the benefits are clear:‍‍‍

• ‍‍Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. (Forbes)‍‍
• When asked how they’d most like to learn about a product or service, 69% said they’d prefer to watch a short video. (Wyzowl)
• The human brain absorbs 50% more information through moving pictures and sound than the next best medium. (Forrester)
• People are 75% more likely to watch video than read print. (Forrester)

However the benefits of video are not limited to your marketing efforts, and can be leveraged across other areas of your business.

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With the Great Resignation of 2021 now officially upon us, it’s more important than ever that the “New Normal” for your company takes in to consideration the emotional needs and preferences of your employees.

Best summarized in an article published on the World Economic Forum site, corporations who wish to remain in business must cultivate an environment which allows their employees to act autonomously, with a sense of belonging and encourage personal growth.

While the message to be delivered may differ from company-to-company, there is one common denominator: It is critical that the purpose and values of the company are effectively communicated to its’ employees.

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Below are some examples of how you can utilize video content to engage and motivate your workforce.

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1. Company Story

If you need to provide a message which resonates with your employees, you may want to consider creating a Company Story video.

A Company Story video is a cohesive narrative which revolves around your brand’s story and core values, designed to create a strong and sincere emotional connection with your audience.

These videos often put the employees in the spotlight making them highly-relatable, and in the long run should contribute to a deeper sense of belonging in the work place.

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2. Leadership Interviews

Your employees yearn to take control of the decisions and outcomes they encounter in their day-to-day work, however can only do so if they are empowered with the company’s purpose, strategy, goals and plans.

Unfortunately the current state of affairs appear grim; According to one study, 71% of employees believe that their leaders do not spend enough time communicating goals and plans.

One possible remedy to the situation is to utilize Leadership Interview videos, where management are able to share their thoughts and opinions directly to the employees.

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Summary

There are many methods to improve Employee Engagement in your workplace, and incorporating the power of videos for your internal communications should be one of them.

While it is possible to utilize any medium to simply transfer information, video has the ability to connect with each employee on an emotional level to express matters which are less of the mind and more of the heart.